Evaluate a Display Campaign

Is the student able to present their evaluation of the display campaigns in a professional way?

Presentation has been submitted using the [Google slide template]https://docs.google.com/presentation/d/1hY99UMm1bC1IjPtwYTyeVz6Rf0IVVoukPQFAX85zGT8/edit?usp=sharing)

The information is presented in a professional way

All of the required slides have been completed; example screenshots have been replaced with actual screenshots.

Is the student able to evaluate how well the image display campaign has performed?

The information presented in the tables is in line with the results provided.
The tables on all slides presenting key campaign results have been completed correctly.
The evaluation includes a statement addressing the overall return on investment of the campaign (was it positive or negative?).
The student addresses at least one of the following aspects:
Conversion Rate
Cost per Click
Click through Rate
Cost per Conversion
Competition
Performance of specific Ad Groups or ads

Is the student able to come up with recommendations for future campaigns based on their campaign evaluation?

The student provides at least one meaningful recommendation on how they would alter the campaigns if they had further budget.
The recommendation should address at least one of the following aspects:
Change / pause / add new ad groups or ads
Set up an A/B test
Make specific changes to the landing page
Change creative